NORTH SHORE NATIVE JAMIE O’BRIEN TO RIDE FOR ARNETTE EYEWEAR!
Surfersvillage Global Surf News, 25 May, 2007 : - - Los Angeles -- Arnette, a leader in action sport and youth lifestyle eyewear, announced today that Jamie O’Brien, the premiere free surfer in the world, is joining Team Arnette as the eyewear company’s newest athlete. Jamie will be Arnette’s marquee surf testimonial, leading an existing powerful team comprised of some of the most influential icons in action sports.
Arnette will be the exclusive eyewear worn by Jamie and will feature him through advertising, catalogs and point-of-sale materials, as well as sponsor movies produced by Jamie.
“We are very excited about Jamie joining Arnette,” stated Joe Freitag, Arnette Brand Manager. “There is no other athlete that more embodies the Arnette lifestyle. Jamie’s style, accomplishments, goals and vision represent a new era not only for Arnette, but for surfing. We look forward to great things to come from this partnership.”
“Arnette approached me about my ideal shades and after sampling the products and learning about Arnette the choice was clear. This is the sunglass I want to see the world through,” said Jamie. “I rode for Arnette as a kid and am proud to be a part of a company with such solid history and track record of innovation. Everything has come full circle.”
Jamie has blazed his own trail to become one of the top surfers in the world. His unique style (both in and out of the water) and attitude, are the epitome of independence and originality. His talent and presence put him in a class of his own as he continues to redefine the meaning of the art of surfing. By approaching the world “his way”, Jamie has become a true innovator and leader.
Arnette is a leader in action sports lifestyle eyewear and has found in Jamie the surfer who best embodies its values and commitment to the sport. Arnette has redefined the industry, and has set the path for many other brands by doing things “our way.” Arnette is committed to the action sports lifestyle- one of creative expression and artistic freedom.
We are stoked to have Jamie on board - Surfeyes.com
