Arnette Sunglasses, a division of The Luxottica Group,
announces the addition of Joe Freitag as Brand Manager. Based out of San Diego,
Joe will be the driving force for all key marketing and brand building
initiatives for all channels of trade for the Arnette brand in North America.
Joe joins the Arnette team with a decade of diverse industry brand building
experience under his belt. In addition to working for industry leading companies
such as Sims Snowboards and Spy Optic, Joe spent two and a half years living and
working in Tokyo, Japan as Marketing and Promotions Manager for Gravis Footwear
Asia.
Prior to Arnette, Joe was Director of the marketing and design collective
elevate(r)DESIGN, where he designed and executed strategic brand building
activities for several high profile consumer brands including Helly Hansen Japan
and Levi Strauss Japan.
I am extremely excited to be part of a brand with such a rich history and
solid team of players, says Freitag. Arnette is poised to do great things for
2006 and beyond and I’m am very happy to play a part in that.
We couldn’t be happier to have Joe on board, Says John Swenson, Arnette
Western Regional Sales Director. He brings a great track record and tons of
solid ideas to the table. His background and drive to build the brand makes him
a perfect fit for Arnette.
- Surfeyes.com
