Polarized sunglasses are sunglasses that help diminish the glare of the sun.
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Polarized sunglasses take a lot of the glare off the water allowing people to
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Polarized sunglasses are not too expensive and come in a wide variety of
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HUNTINGTON BEACH, Calif., July 26, 2006 (PRIMEZONE) -- The Surfing Walk of Fame, the nation's first sidewalk memorial to the surfing industry, has announced the launch of its world-class website concurrent with its 2006 induction ceremony. The announcement further solidifies the city's growing recognition as Surf City USA(r) headquarters.

"The website will be a tremendous resource for the surfing industry," said Don MacAllister, chairman for the Surfing Walk of Fame. "Now, the Walk of Fame can be a true repository for surfing history."

Inductees to the Surfing Walk of Fame are included in six different categories: Surf Pioneer, Surf Champion, Woman of the Year, Surf Culture, Local Hero and Honor Roll. The website, which was designed by Lewis Harrison of Lewis Harrison Design, Inc., features profiles of all inductees since 1994, as well as a definition of the category. The website also includes information on the history of the walk, board members, a profile of surfing legend Duke Kahanamoku and details on the annual election process for new inductees.

Each year, the Surfing Walk of Fame Board, in collaboration with the International Surfing Museum, surfing associations, publications and other organizations, creates a comprehensive ballot of qualified candidates for induction.

Candidates undergo a rigorous selection process, including a review of their contributions to the surfing community ten years prior to their induction. The ballot is then distributed to some 200 surfing authorities who make the final vote. Inductees receive stones in their name, which line the north side of the first block of Main Street, Huntington Beach.

The 2006 induction ceremony will happen on Thursday, July 27th, 2006 at 10 a.m. at the intersection of Pacific Coast Highway and Main Street in Huntington Beach. To visit the Surfing Walk of Fame website, log on to www.surfingwalkoffame.com.

About the International Surfing Museum and the Surfing Walk of Fame

The Huntington Beach International Surfing Museum is located at 411 Olive Ave., Huntington Beach, California, and is open daily with hours from noon to 5 p.m. on weekdays and 11 a.m. to 6 p.m. on weekends. Suggested donation is $2.00 for adults, $1.00 for students. The Surfing Walk of Fame is located along the north side of the first block on Main Street in Huntington Beach, California.

CONTACT: The Huntington Beach Conference and Visitors Bureau
Media Contact:
Kristin James
(714) 969-3492
Kristin@surfcityusa.com

Arnette names john swenson western regional sales manager

los angeles, ca (april 19, 2005) - arnette announces the appointment of john swenson to western regional sales manager. Swenson will be responsible for managing the arnette west side rep force. His region will cover california to colorado.

Swenson has over 15 years of experience in the action sports industry and comes to arnette from pro-lite international where he was the president and ceo. He also has vast experience on the retail side as the owner of his own surf shop.

"I am thrilled to be a part of the arnette team. Arnette is going through an exciting transformation in terms of product design and marketing of the brand. I'm very fortunate to be joining the company at such an opportune time" said swenson. "And, i look forward to working with all of our dealers as well."

Mark einhaus, arnette director of sales said, "it's great to have john on board. His years of industry and sales management experience will be important elements as we take the western region to the next level. His skill sets and account relationships will be invaluable to both arnette and the western regional team."

John is an avid surfer and snowboarder and resides in north county san diego with his 4 year old son who is already a little ripper!

-Surfeyes.com

ISA ALOHA CUP
Latin American and Caribbean Tour

The International
Surfing Association (ISA) is pleased to announce the re-launch of the ISA Aloha
Cup, with the support of Asociación Latinoamericana de Surf (ALAS). This event
is officially sanctioned and hosted by the ISA. It is organized by ALAS.


The concept for this event is comparable to the “Davis Cup�? of golf,
where athletes represent their respective country as members of the official
National Team. The 2006 ISA Aloha Cup is, in essence, a National Surfing Team
Championship, bringing an elite group of surfing athletes from Latin America and
the Caribbean together to battle for their national honor. In a sport that is
essentially individualistic, rather than focusing on individual success, the ISA
Aloha Cup revolves around national team success, on teamwork and tactics, on
fitness, wave riding and wave selection skills, all within a regulated time
frame and before a clearly marked and setup promotional area.


Team
Size: 4 Males, 1 Female, and 1 Coach

Entry Fees: $40 per
athlete

Title: Latin American and Caribbean ISA Aloha Cup Team
Champion

Cash Prizes to NGBs:
First Place $1000
Second Place
$500

Events:
Central American ISA Aloha Cup
– El Salvador, 24
September 2006

South American ISA Aloha Cup
– Venezuela, 19 November
2006

Caribbean ISA Aloha Cup
– Dominican Republic, 26 November
2006

FINAL – Puerto Rico, 3 December 2006

Additional Event
Requirements:

• Contests sanctioned by the ISA will gain in credibility
as recognized by the "Surfing's World Governing Authority". This will facilitate
the event’s marketability. The event to be conducted according to the team rules
in the ISA rulebook [Section 2.C.1]

• Teams will be accepted for entry
according to the date of lodgment of their entry form and fee, until allocated
places for the specific event are filled. Team entry fee - US$200. Only one
official team per country will be accepted for entry.

• Each regional
event will be for 7 – 8 teams. Seeding will be in the order currently held with
the ISA based on the most recent WSG results. In the following year, the rating
will be based on the Aloha Cup order, with any new countries involved being
seeded last.


• ISA and competing country’s flags must be flown in the
vicinity of the contest location [beach boxes / areas]. Team surfboards must
display a sticker of the represented country’s flag in the front third top and
bottom [minimum size 15cm “w�? x 10 cm “h�?].

• Judges used in this event
are to be ISA certified. Panel may be 3 or 5 judges.


Competing
Nations in the Tag Team heats at the 2006 Quiksilver ISA World Junior Surfing
Championships in Maresias, Brazil

Group and Regional Allocation of
countries by ISA

Caribbean
Barbados
Puerto
Rico
Jamaica
Aruba
Guadalupe
Bahamas
Dominican
Republic
Trinidad & Tobago
South
America
Brasil
Peru
Argentina
Chile
Ecuador
Uruguay

Columbia
Venezuela
Central America
Costa Rica
Panama
Mexico

El Salvador
Guatemala
Nicaragua



For more event details
and information, please contact:
Kate Herber, ISA Operations Manager
kate@isasurf.org

Antonio Sotillo,
ALAS
antonio@alaslatintour.com


Rules for the “ISA ALOHA CUP�? a team surf competition

1. The
International Surfing Association (ISA) has decided to create a global surf
competition for national teams to be called the “ALOHA CUP�?. The format is
similar to tennis’s Davis Cup.
2. It will be carried out over an entire year
in geographic regions. For the year 2006, the “ALOHA CUP�? will start in Latin
America and the Caribbean. In 2007 it will expand to other areas of the world.

3. La Asociación Latinoamericana de Surf (ALAS), will be in charge of
organizing the competitions in the following regions:

South America:
Argentina, Brazil, Chile, Colombia, Ecuador, Perú, Uruguay, and
Venezuela
Central America: Costa Rica, El Salvador, Guatemala, México,
Panamá,
Caribbean: Aruba, Bahamas, Barbados, Dominican Republic, Jamaica,
Puerto Rico, and Trinidad and Tobago

4. Each region will hold an event to
take to the final interregional completion.

5. Each region must have the
following cups for the final interregional:
South America 3 teams
Central
America 2 teams
Caribbean 3 teams

6. In 2006, there will be an
interregional final. In 2007 the two top teams chosen in this final, having
qualified for the world championship, will compete with the other qualifying
representatives of the other regions of the world.

7. The ISA will grant
cash prices for each team in the amount of US$1,000 and US$500 for first and
second in each regional event. The ISA will award $2,500 and $500, for first and
second in the interregional.

8. ALOHA CUP RULES OF COMPETITION:


The “Aloha Cup�? will be governed by the following rules of competition
found in the "ISA Rulebook" under the title "ISA Nations Cup":

a. Only
national teams recognized by the ISA will compete. All the competitors must be
able to prove, through the presentation of a current passport, the same
nationality as the team they are competing for. They must also present to the
ISA (surf@isasurf.org) an official letter from the recognized national
federation, in which all members of the national team are named for the Aloha
Cup.

b. Each team must be made up of, at minimum of five (5) athletes
that is four (4) men and one (1) woman. (See article “c�? and “d�?).

c. The
complete team (5 surfers) will participate in each heat, each heat having three
or four teams competing. That is to say, in each heat there will always be three
or four surfers sharing the water, one representing each team.

d. Teams
can include different competitors for each series, but must always maintain the
same percentage of men and women, and must always confirm the list of the
competitors with the Contest Director.

e. Once the list of competitors
is presented, registered and checked by the Contest Director, the order of the
surfers on each team for this part of the event can not be changed. Each surfer
will be able to surf once.

f. Each team may designate one (1) “Power
Surfer�?. Only one (1) power surf may be named per team.

g. Each surfer
will start the competition from a starting line, drawn up in an area specially
designated for each team, near the edge.

h. Each surfer can take a
maximum of three (3) waves and must choose (2) of their three (3) waves as
scoring, lifting very clearly both hands above the head, before paddling towards
the break. Once the waves have been marked, they can not be changed. Once the
surfer has marked the two (2) waves, they must return to the border and make
contact with the next designated surfer inside of their designated area in order
to free the next team surf and permit them to begin their leg of the
competition.

i. In special conditions, on beaches where it is not
possible to put surfers in their designated areas, a beach marker can be
designated in order to be touched to release the next competitor.

j.
Each surfer returning to the beach after finishing their waves must make clear
and visible contact within the designated area in order to free the next surfer
in waiting.

k. Each surfer can leave their surfboards on the border when
they are returning to the beach marker to release their team member.

l.
The “Power Surfer�? is the equivalent of an extra bond for each team. All three
(3) waves surfed for this surfer count for the total score of the team. As the
total of all waves rode are considered for the final points of the team, it is
not necessary that the power surfer validate the waves by raising his hands.


m. All members of the team must stay within the designated box/area of
the team, wearing competition lycras, for the duration of the heat in which the
team surfs, except in cases of extreme weather as distinctly decided by the
Contest Director. The team boxes can be extended to fit all members of the team.
The recommended dimensions are at minimum 2 meters x 2 meters for each team,
with the back and sides closed and the front open with the starting line.


n. In the event of an interference, the team will be penalized five (5)
points.

o. In the case of an interference, the head judge can grant a
wave available, within the time of the heat, to the surfer whose score has been
potentially affected by the interference. The surfer must be notified of this
option through a public announcement. Rules of interference from the ISA
rulebook will be applied.

p. The duration of each heat will vary between
forty to sixty minutes at the discretion of the Contest Director.

q. The
Contest Director under consultation of the Beach Marshall will designate the
positioning of the boxes and in the case where that is not possible, the
departure line and beach marker.

r. The rules of interference and the
rules of competition not specifically indicated here will be as per the current
ISA Rulebook.

s. The final results can be calculated electronically or
manually depending on the circumstances.

t. Penalties:
• Surfer
competing outside of his turn, 5 points.
• Surfer leaves the box before the
horn or during the heat, 5 points.
• Surfer makes contact with the following
surfer outside of box or area, 5 points.
• Surfer does not make contact with
the next surfer and the next surfer begins, 5 points.
• Surfer takes more
than the permitted number of waves, 5 points each wave.
• Interference, 5
points.
• Surfer takes off lycra before the horn indicates the end of the
heat, 5 points.
• Does not complete the number of required waves possible
within the stipulated time, 5 points.

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