Spy Optic Taps Donny Emler Jr. For new motorsports marketing role...

Carlsbad, California -- November 13th , 2006 - Effective immediately, spy optic will be enlisting the talents of donny emler junior. Filling the newly created position of motorsports lifestyle marketing operative, donny will focus on building strategic relationships with our athlete, industry and entertainment partners, as well as exploring new business frontiers for the spy optic brand. Attending motorsports events and functions throughout the country, donny will continue his representation of fmf in conjunction with his new brand ambassador role at spy optic. He will work closely with the pro and amateur mx team managers, and report to director of motorsports bob ketchum.

Bob states, "donny will be a great asset to spy optic. He has interacted with our brand for a long time and is a natural fit to come work with us officially. Donny has always been, and will continue to be a great spokesperson for fmf and i am excited to get him out there being a champion for spy."

"Spy is already a well established company i am glad i can be a part of that next step. I feel that the way they have branded the company fits in perfect with my lifestyle. My duties at fmf have not changed--i will still be handling the marketing and advertising and overseeing their rider support department. This opportunity is just something that i feel completes the package and i am happy the guys at spy have recognized me as one of their new marketing ventures," says donny.

Team Spy in Hawaii..

With the onset of winter and another storm season for the North Shore of Oahu, the Spy Surf Team headed up by Team Manager John Oda, packed their quivers and headed to Hawaii. The goals were simple enough, to collect lifestyle and action photos for use in ads and other print media. Unfortunately, the North Shore had other plans.

Mike Losness, Wade Goodall and Erica Hosseini were the first to arrive and after a few very rare flat days they became a little antsy. Sacrifices were made, prayers were chanted, but nothing helped--the mighty Pacific remained calm
and glassy. Right around day four the proverbial pot boiled over and a dance party of mythical status broke out. Photos have been destroyed and video sequestered by the incriminated parties but here are a few details....

Jake Kirschenbaum and Mitch Coleborn have been living in the Volcom house at the Backdoor of Pipeline and even their strict training regime with the rest of Kaiborg's Troops couldn't keep them from chomping at the bit to go surfing.

"I have never seen, I don't think anyone has ever seen, the North Shore this flat for this long." Jake spat out one night at a bar-b-que for the Spy Team.

Dean Morrison arrived late in the trip after a WCT stop in Brazil, as did Ben Bourgeois, but his was a WQS stop in Barbados. "If it has been this flat for a while," Ben half-joked, "then it is bound to get good for me!"

The trip did allow for a rare gathering of the globe-trotting team with Hawaiian locals Torrey Meister, Nathan Carrol, Clay Marzo, Keala Kennelly, Alana Blanchard, Erica Steiner and of course the Florence brothers John John, Nathan and Ivan.

Although the surf was far from epic the team managed to have a blast and hope to do it all over again sometime in the near future. So check back and see what we get up too.

Aloha!

- Surfeyes.com