Surfeyes.com Joins Forces with Dragon Sunglass Alliance!
Surfeyes Sunglasses has been selected as the primer online retailer for Dragon Optical. As with all our select brands we will be providing genuine brand name eyewear as a factory authorized dealer. This means we will have the newest styles first and offer them in Rx and limited edition colors. As a full in dealer Surfeyes.com will also be the only place in the world were you can purchase original OEM replacement parts for Dragon eyewear!
About Dragon Optical:
Dragons have traditionally throughout time been symbols of chaos, strength, prosperity and individuality. The Dragon symbolizes youth defining their own path and their complexities of their journey for independence. Our mission is to design and develop a unique brand and products that help today’s youth define their own path.
Dragon began with the belief that it can be done better while staying true to the core customer. With that plan and direction in mind, the Dragon was formed. Dragon is a dark company with core alternative roots in action-sports. The brand is strong, distinct and targets the independent customer who is edgy and authentic. The Dragon logo symbolizes strength and defines the brand as unique and independent.
With substantial roots in Surf, Snowboard, Skateboard and Motocross, Dragon is one of the few brands that have a massive cross over consumer appeal. This gives dragon the advantage by not being confined to only one category and allowing us a broader market appeal. Originating from the action sports genre, Dragon began its eyewear challenge from its roots and quickly expanded to snow goggles, MX goggles and many other accessories.
Dragon exclusively designs their products with the core customer in mind. Function and style drive the design program to lead the categories and provide the customer with both what they want and need. Because eye protection from the sun is very important in the prevention of cumulative long-term eye damage, all Dragons are effective in shielding your eyes from 100% of all harmful UV and Blue light. These features are very important because they ad value and reliability to our eyewear products.
Dragon drives the brand with a massive global marketing effort. From events to electronic media to sports marketing to print media, our primary goal is to gain brand awareness and desire in a unique way. We currently advertise domestically in the following print publications; Surfer, TW Surf, Eastern Surf, Happy Magazine, freesurf, RAD, TW Snowboarding, Ride BMX, Wakeboarding, Racer X, TW Motocross, Final Lap, and online at Transworld’s Motocross, Surf and Snowboarding. With an extensive sports marketing division, Dragon supports its sales by sponsoring numerous professional athletes. Having original roots in the Surf, Skate and Snowboard industries, Dragon has made the natural expansion to many other sports from Motocross to Wakeboard.
www.dragonalliance.com
- Surfeyes.com
