The Surfeyes Sunglass Blog! - Spy Sunglasses - Surfeyes.com

Spy Boot Campers, Athletes and Industry Friends Enjoy Week-Long Experience of a Lifetime

nospam@example.com (Surfeyes) — Thu, 20 Aug 2009 20:14:12 -0400

Spy Boot Campers, Athletes and Industry Friends Enjoy Week-Long Experience of a Lifetime

Carlsbad, CA, - -(Surfeyes.com)- Spy Optic, Inc., a leading action sports eyewear brand, hosted seven grand prize winners from retail stores all across the US and Canada (including one online consumer winner) for a week long action-packed experience to share with Spy elite action sports athletes in their respected environments.

"Boot Camp is one of the most amazing times here at Spy. Not only do we get to live alongside the winners in a dream world for a week, we also get the opportunity to bond with the hardworking people who truly affect the growth and stability of our industry on a daily basis," said Kristin Kolenic, Spy Optic Marketing Manager.

The Spy Boot Campers had six days and six nights of pure fun. Here is a brief recap of the week's events.

Day 1, July 31, 2009, kicked off with "the party" of X Games 15, with Monster Energy at Rob Dyrdek's Fantasy Factory in Los Angeles.

Day 2 Boot Campers at X Games 15 received behind-the-scenes VIP treatment at the Home Depot Center watching Street Skate finals, BMX, X-Men Motocross and Freestyle Motocross.

Day 3 was a beach day at Tamarack, Carlsbad, soaking up the scene, BBQ and into the wee hours of the night pool party with the Spy crew.

Day 4 the winners rode motocross with seven-time supercross champion Jeremy McGrath at Pala Raceway while Fuel TV captured the action for bragging rights.

Day 5 was spent riding waves with Surf Diva in La Jolla. Spy surfers Mike Losness, Luke Davis and Kanoa Igarashi came down to shred and help for the day.

Day 6 the Boot Campers went wakeboarding with Spy wakeboarder Melissa Marquardt behind the Liquid Force boat at the Carlsbad Lagoon. They met the entire staff at Spy Optic headquarters in Carlsbad and Transworld Media hosted the official Spy Boot Camp award ceremony in their backyard offices with a BBQ, Ball Park frank dogs and Kona beer fest. To top it all off the winners were treated to go-kart racing at K1 Speedway.

"I got the real behind-the-scenes experience. It's cool to see face behind the brand. It's very much an inclusive family," said Ryan Cameron, Jack Surfboards, Corona Del Mar, CA.

"It exceeded my expectations. Being actually a part of this entire week has been out of this world. When I landed in Los Angeles, I thought Ashton was going to jump out and I was about to be Punk'd!," said Cassie Hudson, Mainland Skate & Surf, Concord, CA.

"This experience solidifies the fact that this is the industry I want to be in. I'm making the right choice working at a shop. You don't have to wear a suit everyday to make a buck," said Matty O'Connell, SpareParts, Regina, SK, Canada.

Special thanks to the 7th Annual Spy Boot Camp Contest partners Fuel TV, Monster Energy, Liquid Force, Plan B, KTM, Ogio, Omatic, Vestal, Skullcandy, Sanuk, Silver, Surf Diva, No Fear MX and industry friends for making this year a truly remarkable experience for all.

Winter Boot Camp 2010 anyone? Stay tuned...

For the complete event report, please click here.

ABOUT SPY OPTIC, INC.
Spy Optic, Inc. designs, develops and sells premium eyewear products for the youth lifestyle market within action sports, fashion, music, and entertainment sectors. Spy's principal products, sunglasses and goggles, target the action sports market, including surfing, skateboarding, snowboarding, motorsports, and wakeboarding and skiing. Spy's innovative proprietary products utilize high-quality materials, handcrafted manufacturing processes and engineered optical lens technology to convey premium quality, contemporary style, and progressive design. Spy Optic, Inc. is a wholly-owned subsidiary of Orange 21 Inc. (NASDAQ:ORNG). Please visit www.spyoptic.com or contact info@spyoptic.com for inquiries.

Spy Optic, Inc. Partners With Iconic Nascar Driver Dale Earnhardt Jr

nospam@example.com (Surfeyes) — Tue, 09 Jun 2009 12:35:54 -0400

Spy Optic, Inc. Partners With Iconic Nascar Driver Dale Earnhardt Jr
Launches His New Signature Sunglass—The “Dirty Mo”

Spy Dirty Mo Sunglasses

Carlsbad, CA — -(Surfeyes.com)- -Spy Optic, Inc. (“Spy”), a leading action sports eyewear brand announces its new partnership with professional motorsports driver Dale Earnhardt Jr.

“I am really excited about my new signature sunglass. With the Spy Dirty Mo, we are at the forefront of design with the look and feel. I am extremely happy with the result,” said Dale Earnhardt Jr. “I was introduced to Spy sunglasses through my friendship with driver Boris Said and since then it’s the only sunglass I wear. I like the way they look, the way they feel, and how Spy constantly evolves into something new.”

Dale Earnhardt Jr. is a world-renown driver with a highly successful career, earning more than $53 million in winnings and 18 victories including the 2004 Daytona 500. He has been selected by race fans six times as the winner of NASCAR’s “Most Popular Driver” award and consistently has appeared on Harris Interactive’s annual polling of America’s Top 10 Favorite Athletes.

“Spy Optic is thrilled to be working with Dale Earnhardt Jr., one of the most popular race car drivers of all time.” stated Stone Douglass, CEO of Spy Optic. “Dale is not only a great NASCAR driver, but a creative, intelligent entrepreneur with a great eye for style.”

Dale Earnhardt Jr. now joins Spy’s elite athlete roster, including legendary seven-time Supercross champion Jeremy McGrath, world-renown surfer Clay Marzo, Olympic snowboarder Todd Richards, popular snow skier Tom Wallisch and world-class wake boarder Parks Bonifay.

Named after his hometown Mooresville, North Carolina posse, the Spy Dirty Mo signature sunglass is designed for life in the passing lane. The Dirty Mo’s custom built frame is crafted from high quality Italian propionate material, featuring sleek and aggressive sport styling. The Dirty Mo features inset custom metal detailing, sturdy eight barrel stop hinges and 100% UVA, B and C sun protection in a shatter-resistant, optically correct polycarbonate lens. The Dirty Mo sunglass features a Dale Jr. signature pad print on the inside of the side temple.

The Spy Dirty Mo sunglass is hand-fabricated in Varese, Italy, by LEM S.r.l, a high quality sunglass and goggle manufacturer, which has crafted premium quality eyewear for Spy and other superior eyewear brands for over 15 years. LEM S.r.l. is a wholly-owned subsidiary of Orange 21 Inc., the parent company of Spy Optic.

The Dirty Mo is offered in five frame colors: grey crystal fade, brown stripe tortoise, matte black, shiny black, shiny white and also available with Spy’s premium Trident polarized lens technology. The manufacturer’s suggested retail price is $109.95 U.S. Dollars for non-polarized models and $149.95 U.S. Dollars for polarized models. The Dirty Mo is available for immediate purchase in stores at Sunglass Hut, Ron Jon Surf Shop, Sport Chalet and many fine Spy retailers as well as www.spyoptic.com.

For more information please visit www.Surfeyes.com

ABOUT SPY OPTIC, INC.
Spy Optic, Inc. designs, develops and sells premium eyewear products for the youth lifestyle market within action sports, fashion, music, and entertainment sectors. Spy’s principal products, sunglasses and goggles, target the action sports market, including surfing, skateboarding, snowboarding, motorsports, and wakeboarding and skiing. Spy’s innovative proprietary products utilize high-quality materials, handcrafted manufacturing processes and engineered optical lens technology to convey premium quality, contemporary style, and progressive design. Spy Optic, Inc. is a wholly-owned subsidiary of Orange 21 Inc. (NASDAQ:ORNG). Please visit www.spyoptic.com or contact info@spyoptic.com for inquiries.

Spy Sunglasses Team Rider - Alana Blanchard

nospam@example.com (Surfeyes) — Sat, 11 Apr 2009 20:50:11 -0400

Spy Sunglasses Team Rider - Alana Blanchard

Nick name: Lana

Birth Place: Kauai

Current Living: Princeville, Kauai

Years Riding: 10

Sponsors: SPY, Rip Curl, Tim Carroll surfboards, Sanuk, Hanalei surf shop, Surf One skateboards, Sticky Bumps

Stance: Regular

Why Spy: Because their glasses are sick

Team member since: 2005

After a big fall or injury; What motivates you to get up and do it again: well, probably just surfing

Favorite Trick: Airs...working on perfecting them

Describe how you feel when you can't ride due to an injury or travel, etc: I feel horrible

Favorite country, spot, hill, park, etc: Down in Hanalei or the couch in my house on Kauai

Describe your perfect day: Wake up, go surfing, eat and hang out with my friends, surf again.. and maybe then again eat and sleep!

Favorite Spy sunglass and/or Goggle and why: I really like the Touring sunglass even though they’re guys.' haha

Contests or Freeride? Describe likes and dislikes: I prefer free surfing, but I really like to compete and do well, but sometimes it gets a stressful.

Most inspired by: My friends and family. All the people that are around me the most.

Favorite Tunes: Mostly everything

Where you coming from and what's next: Making it onto the WQS in 2008.

Favorite Photographer and/or Artist: Teddy

-Surfeyes.com

Spy Sunglasses Team Rider - John John Florence

nospam@example.com (Surfeyes) — Thu, 09 Apr 2009 22:18:12 -0400

Spy Sunglasses Team Rider - John John Florence
Nick name: none

Birth Place: Oahu, Hawaii

Current Living: Oahu, Hawaii

Years Riding: 11 years

Sponsors: O'Neill, Vans, Pyzel, Jack's surf shop, Sector 9

Stance: Regular

Why Spy: I love the sunglasses

Team member since: 2003

After a big fall or injury; What motivates you to get up and do it again: I have to keep trying it until I can make it perfect.

Favorite Trick: Tube riding and airs.

Describe how you feel when you can't ride due to and injury or travel, etc: It's a bad feeling. Surfing is so much fun so it's lame when you can't do it!

Favorite country, spot, hill, park, etc: Pipeline and Indo

Describe your perfect day: Pipe after everyone is gone in late winter.

Favorite Spy sunglass and/or Goggle and why: Griffin

Contests or Freeride? Describe likes and dislikes: I like to compete but freesurfing is better. It’s the best when you’re surfing and hanging with your friends.

Most inspired by: My family and friends. Kelly, Andy and Bruce for surfing.

Favorite Tunes: Rock.

Where you coming from and what's next: I have a really good trip planned with O’Neill.

What Videos will you featured in 2007: O’Neill

-Surfeyes.com

NSSA Southwest Open season event #10

nospam@example.com (Surfeyes) — Tue, 07 Apr 2009 20:40:24 -0400

NSSA Southwest Open season event #10

NSSA Southwest Open season event #10 Huntington Beach CA Southside of the pier. April 4-5, 2009

Can you imagine what it would be like to have perfect 4-6 foot faced waves, perfect shaped waves and glassy conditions with frothing groms ripping? Well it was a great weekend with good surfing action from the young up and comers who are trying to make a name for their selves or show off their shredding skills.

When it it all came to an end on Sunday, the Spy guys were the standouts as always. Parker Coffin from Santa Barbara finished 2nd in the Open Juniors division while Kanoa Igarashi place 2nd in the Open Boys division.

Poor young Luke Davis had to bow out of the event because he got the Chicken Pox on Sunday. We wish you a speedy recovery Luke. Don’t itch yourself!

Luke Davis is already one surfer who's made a name for himself

Luke Davis

Nick name: Louie

Birth Place: Capo Beach

Current Living: Capo Beach

Years Riding: 11

Sponsors: O'Neill, SPY, Kustom, Komunity project, Killerdana surf shop, Roberts surfboards

Team member since: 2002

After a big fall or injury; What motivates you to get up and do it again: Because I love it!!

Favorite Trick: Barrels..

Describe how you feel when you can't ride due to an injury or travel, etc: It sucks you just stay at home all day every day and do nothing!

Favorite country, spot, hill, park, etc: Indo

Describe your perfect day: Surfing and getting barreled all day with my friends

Favorite Spy sunglass and/or Goggle: the HSX

Most inspired by: Mick Fanning

Favorite Tunes: Pretty much, every thing

Where you coming from and what's next: I want to do good in all the junior pros!

What Videos will you be featured in 2008: Walking on Water

Favorite Photographer and/or Artist: Lil Wayne

-Surfeyes.com

Spy Sunglasses - Dean Morrison

nospam@example.com (Surfeyes) — Tue, 07 Apr 2009 17:36:02 -0400

Spy Sunglasses - Dean Morrison

I found this cool video in youtube with SPY sunglasses, Check it out,

Dean Morrison
Nick name: Dingo

Birth Place: Tweed Heads, Queensland, Australia

Current Living: Coolangatta, Queensland, Australia

Years Riding: 21, since I was 4 yrs old

Sponsors: Volcom, SPY, DVS, Prolite

Stance: Regular

Why Spy: They make the best sunnies, like Arnette Cypher 4092

Team member since: 2005

After a big fall or injury; What motivates you to get up and do it again: I just love surfing!!

Favorite Trick: Tube riding

Describe how you feel when you can't ride due to and injury or travel, etc: Miserable

Favorite country, spot, hill, park, etc: Home, Coolangatta, Australia

Describe your perfect day: In the morning: great waves with my mates, then come home and eat, sleep and do an evening surf. Early eve play a game of touch footie. Eat a good meal then sleep and do it all over again.

Favorite Spy sunglass and/or Goggle and why: Cooper or Griffin polarized

Contests or Freeride? Describe likes and dislikes: Contest. I love to compete against my mates. Winning is such a great feeling. Free surfing is also really enjoyable. Getting good waves with your mates is all time.

Most inspired by: Rabbit Bartholomew, my friends.

Favorite Tunes: White Buffalo and rock

Where you coming from and what's next: Home getting ready for the WCT!

What Videos will you featured in 2007: Volcom Dawn of the Stone Age

-Surfeyes.com

Spy Optics Team Riders in Hawaii Vol2

nospam@example.com (Surfeyes) — Mon, 06 Apr 2009 19:29:00 -0400

Spy Optics Team Riders in Hawaii Vol2
I found a video on youtube with Spy Team riders Mike Losness,Wade Goodall, Torrey Meister, Nathan Carrol, Erica Hossein, Erika Steiner, Alana Blanchard, in Hawaii wearing SPY Sunglasses.

If you like thease riders and there styles then go to -Surfeyes.com- and purchase the same glasses they have. So when your ready to get a new pair of sunglasses go to - Surfeyes.com- the biggest Spy Sunglasses retail store on the web, open 24/7 every day of the year. Look cool in all the new 2009 Spy sunglasses, be the first one to sport the Spy Clarice Sunglasses! or any other of our new sunglasses.

-Surfeyes.com

Spy Sunglasses Team Rider - Stefan Thomas

nospam@example.com (Surfeyes) — Sat, 04 Apr 2009 17:37:14 -0400

Spy Sunglasses Team Rider - Stefan Thomas

Name: Stefan Thomas

Nickname: I don’t have one single nickname.

Birthplace: Salt Lake City, UT

Current Living: Park City.

Years Riding: 16.

Sponsors: Nordica, PCMR and SPY

Why Spy? Their product is the best. Also it’s a great opportunity to work with a awesome goggle company while getting exposure through the film company that Josh Berman (Spy Ski Team Manager and Level 1 Productions) runs.

Team Member Since: 2005.

After a big fall or injury; What motivates you to get up and do it again: The same thing that motivated me to begin with, the fun of it all.

Favorite Trick: 180 tail grab.

Describe how you feel when you can't ride due to and injury or travel, etc: Anxious, out of my element!

Favorite country, spot, hill, park, etc: My favorite spots are constantly changing because I’m constantly learning about new areas with all sorts of different feature options. I’m currently a fan of Europe in general for the simple reasons. The family vibe you get in those mountain villages from the crew of riders is something that is hard to find. The mountains are GNARLY, and the laws are laid back, you can cut ropes and do anything, the bottom line is you are responsible for your actions and I like that.

Describe your perfect day: 3 feet of fresh snow on a Wednesday, 15 degrees at the canyons shredding snow with my bros.

Favorite Spy sunglasses and/or Goggle and why: I really am a solid Spy Soldier goggles advocate. I have worn it since it came out and always loved the vision field and the way it fits my face.

Contests or Filming? Describe likes and dislikes: Filming, you can do what looks good without always spinning 1080. Also the people who buy the movies generally are aware of the material, some contests seem the opposite. Filming isn’t all good though, there are days off that just don’t work out for you and that is really frustrating, but not as frustrating as landing a good run in a contest and getting judged poorly. That’s why in my mind filming goes above contests on the totem pole.

Most inspired by: Mickael, Tanner, Pep

Favorite Tunes: Reggae, Rap,pretty much Everything

Where you coming from and what's next: I’m coming from Utah, and I’m gonna bring the passion in style for skiing to everyone I meet.

What Videos will you featured in 2007: Level 1 Productions new flick. Filthy Rich Productions flick possibly.

Favorite Photographer and/or Artist: That’s a hard question. I like Salvador Dali paintings a lot. As far as photographers I'm not sure.

- Surfeyes.com

Spy Sunglasses Team Rider - Adam Cianciarulo

nospam@example.com (Surfeyes) — Sat, 04 Apr 2009 17:20:59 -0400

Spy Sunglasses Team Rider - Adam Cianciarulo

Name: Adam Cianciarulo

Nick name: AC

Birth Place: Orlando,FL

Currently: Port Orange, FL

Years Riding: 7

Sponsors: Team Green Kawasaki, Monster Energy Drink, Alpinestars, SPY, FMF, Arai, PR2, Fox Shox, Dunlop, Ronnie Tichenor, Works Connection, Renthal, Leatt Brace, EVS, Decal Works, Ogio, Maxima, Capitol Cycle, Motorsports Products

Stance: World Peace!!

Why Spy: They're the best..ever!

Team member since: 2007

After a big fall or injury; What makes you want to get up and do it again: The feeling of winning, I love it!

Favorite Trick: Rock Solid!

Describe how you feel when you can't ride due to an injury or travel: HUNGRY!

Favorite country, spot, hill, etc: The Track.

Describe your perfect day: Wake up, go ride with friends, go to "Wet ‘n Wild", play some playstation and go to sleep.

Favorite Spy goggle: Spy White goggles - they look sick!

Contest or Freeride? Describe: Contest. I love the adrenaline rush!

Most inspired by: My dad and Carmichael.

Favorite Tune: Anything Panic at the Disco or Fallout Boy.

Where are you coming from and what's next: Loretta Lynn's 2 championships waiting for the Mini o's.

Favorite Photographer: Harold at Playground

-Surfeyes.com

Spy Sunglasses Team Rider - Santino Santori

nospam@example.com (Surfeyes) — Sat, 04 Apr 2009 16:43:28 -0400

Spy Sunglasses Team Rider - Santino Santori

Nick name: Tino.

Birth Place: Littleton, CO,

Current Living: Orlando, FL.

Years Riding: 5.

Sponsors: Spy, Tige, Liquid Force, Reef, Kicker, Performance.

Stance: 16 degrees both feet.

Why Spy: Great products, they look awesome and wear great.

Team member since: 2002.

After a big fall or injury; What helps you to get up and do it again: I have to get it perfect, if it didn't go well I have to make it happen.

Favorite Trick: Big ToeSide Grab Three!

Describe how you feel when you can't ride due to and injury or travel etc: I feel like I am not in my element. I am not doing what I need to do!

Favorite country, spot, hill, park, etc: Lake Powell, definitely!

Describe a perfect day: Hot day with no wind, calm water, tons of girls on the boat being with my friends.

Favorite Spy sunglasses and/or Goggle and why: Spy MC sunglasses

Contests or Freeride? Describe likes and dislikes: Being a natural born competitor. I love the contest. I like the feeling of competing. That being said however, I need the time to freeride to just enjoy the water and hang my friends. It is a balance of both that keeps me competing.

Most inspired by: There is no one rider that motivates me. Everyday I see someone doing something I admire and look up to and its not just wakeboarding…

Favorite Tunes: nbsp, I tunes I love music!

Where are you coming from and what's next: 2006 National Champion and King of Wake Titles are pretty big. I'm looking forward to upping my standing in the pro tour and being even more consistent through out the year.

What Videos will you featured in 2007: The Truth by Liquid Force.

Favorite Photographer and/ or Artist: Joey Meddock. We work really well together.

- Surfeyes.com

Spy Sunglasses Team Rider - Danny Larson

nospam@example.com (Surfeyes) — Sat, 04 Apr 2009 16:02:42 -0400

Spy Sunglasses Team Rider - Danny Larson

Nickname: Danny Larsen, my real name is hard for foreigners to pronounce.

Birthplace: Outside of Oslo, Norway.

Currently Living: Oslo, Norway.

Years riding: 12-14 years maybe.

Sponsors: Spy Optic, K2, Whiteout Outerwear, 32, Etnies, Clast, Session Boardshop

Stance: Goofy, 61 cm wide, 18, -9

Why Spy? Because Spy is kick ass!

Team member since: The dark ages.

After a big fall or injury what helps you to get up and do it again? Remembering how fun snowboarding is, I would be in a rut if I couldn't get back out there and shred.

Favorite trick: Method, grabbed between the snowboarding bindings.

Describe how you feel when you can't ride due to and injury or travel, etc: Like a chewed out piece of gum stuck under someone's shoe. I usually try doing something productive or else I'm going crazy.

Favorite country, spot, hill, park, etc: As long as there is some decline and snow I'm usually somewhat happy, but I guess Cooke City, Montana is the best at combining those two factors.

Describe your perfect day: Decided a while ago to focus on the positive side of everything, then all your days are pretty good. So a perfect day is basically any day I stomp something new, it’s the greatest feeling ever!

Favorite Spy sunglasses and/or Goggle and why: I love the Zed goggle, they feel great on my face and let me see the stuff I need to see, and they got killer names like Black Sabbath. When it comes to sunglasses I guess the black Spy Murena sunglasses are the ones I put on most of the time, those or some of the vintage Spy glasses I have saved from back in the days.

Contests, describe likes and dislikes: I have spent a lot of time trying to understand the appeal of contest, and I just don't get it. I ride because I love it, not to beat others. What is more challenging anyway? A cab 9 or fs 180?

Most inspired by: Riding with friends that ride differently than I do.

Favorite Tunes: Right now the newest album by Dead Trooper, Cynicist.

Where you coming from and what's next: Came from my mom, going to the grave, not soon I hope.

What videos will you be featured in 2008: Overseas by Pirate Movie Production.

Favorite Photographer and/or Artist: I guess any photographer doing their own thing, and there's many of them. It would be unfair to single out some and forgetting about others, but I tend to enjoy shooting with Frode Sandbech and Carlos Blanchard, those guys are funny. When it comes to artists I think my favorite right now is Neckface, nasty Neckface.

- Surfeyes.com

Spy Parent Company: Orange 21 Inc. Announces Appointment of New Director

nospam@example.com (Surfeyes) — Fri, 20 Feb 2009 09:38:23 -0500

Spy Parent Company: Orange 21 Inc. Announces Appointment of New Director

Orange 21

CARLSBAD, Calif.--(BUSINESS WIRE)--Feb. 19, 2009-- Orange 21 Inc. (NASDAQ:ORNG), a leading developer of brands that produce premium products for the action sports and youth lifestyle markets, today announced that Seth W. Hamot has joined its Board of Directors (the “Board”).

On February 12, 2009, the Board appointed Mr. Hamot to fill a vacancy on the Board. Mr. Hamot has extensive experience in the financial world. He has served as Managing Member of Roark, Rearden & Hamot Capital Management, LLC (“RRHCM”) since 1997 and was the owner of its corporate predecessor, Roark, Rearden & Hamot, Inc. RRHCM is the investment manager to Costa Brava Partnership III L.P. (“Costa Brava”), an investment fund, whose principal business is to make investments in, buy, sell, hold, pledge and assign securities. Mr. Hamot is also President of Roark, Rearden & Hamot Capital Management, LLC, the general partner of Costa Brava. Prior to 1997, Mr. Hamot was one of the partners of the Actionvest entities. Mr. Hamot is currently on the board of directors, audit committee and compensation committee of CCA Industries, Inc., an AMEX listed manufacturer of health and beauty aids, and on the board of directors of Telos Corporation, a networking and security products and services provider. Mr. Hamot graduated from Princeton University in 1983 with a degree in Economics.

Prior to the Company’s currently pending rights offering, Costa Brava and its affiliates owned approximately 19.8% of the Company’s outstanding common stock. Costa Brava participated in the rights offering up to its full pro rata share purchasing an additional 1,622,271 shares of the Company’s common stock.

Stone Douglass, the Company’s Chief Executive Officer and Chairman of the Board, commented, “We are delighted that Seth has agreed to bring his broad experience to the Board and look forward to working with him as we continue our turnaround efforts.” Ted Roth, chairman of the Nominating and Corporate Governance Committee of the Board, commented further, "We are excited to be working with Seth and believe he will be a great asset to the Company and our shareholders as we continue our efforts to build shareholder value.”

About Orange 21 Inc.
Orange 21 designs, develops, markets and produces premium products for the action sport and youth lifestyle markets. Orange 21's primary brand, Spy Optic (TM), manufactures sunglasses and goggles targeted toward the action sports and youth lifestyle markets.

SPY AUSTRALIAN KERBY BROWN RIDES MONSTROUS WAVE

nospam@example.com (Surfeyes) — Thu, 13 Nov 2008 14:28:00 -0500

SPY AUSTRALIAN KERBY BROWN RIDES MONSTROUS WAVE

Kerby brown rides monstrous wave

Spy's Australian surfer Kerby Brown catches a monstrous 40-foot wave!

Kerby Brown from Western Australia gets interviewed on MSNBC about his giant wave catch in the southwest of Australia.

Check out the story and his interview with MSNBC.

http://www.msnbc.msn.com/id/27661957/

Shop Surfeyes.com for the biggest and best collection of Spy Eyewear in the world. Selling Online since 1989.

- Surfeyes.com

Orange 21 Inc. Reports Financial Results for Third Quarter 2008

nospam@example.com (Surfeyes) — Tue, 11 Nov 2008 14:23:00 -0500

Orange 21 Inc. Reports Financial Results for Third Quarter 2008 and Announces Investor Conference Call

Spy Optics Parent Company

CARLSBAD, Calif.--(BUSINESS WIRE)-- Orange 21 Inc. (NASDAQ:ORNG), a leading developer of brands that produce premium products for the action sports and youth lifestyle markets, today announced financial results for the three and nine months ended September 30, 2008.

We achieved net income of $6,000 for the three-month period ended September 30, 2008, compared to a net loss of $58,000 for the comparable period in 2007. We sustained a net loss of $1.1 million for the nine-month period ended September 30, 2008, compared to a net loss of $3.3 million for the comparable period in 2007. Consolidated net sales for the three- and nine-month periods ended September 30, 2008 were $12 million and $37.6 million, respectively, compared to $13.2 million and $34.5 million for the comparable periods in 2007.

"We are clearly feeling the effects of the general slowdown in the economy," commented Stone Douglass, the Company's newly appointed Chief Executive Officer. "In response, we are doing everything we can to maintain our sales while dramatically reducing expenses.

"Examples of recent expense reductions include:

$402,000 or 16% reduction in G&A expense in the third quarter as compared to the third quarter of 2007;
$59,000 or 2% reduction in sales and marketing expense in the third quarter as compared to the third quarter of 2007; and
* $129,000 or 30% reduction in R&D expense in the third quarter as compared to the third quarter of 2007.

"Further, we have implemented several additional cost reduction measures and we expect to begin to see tangible results from those initiatives in the fourth quarter of this year and expect more robust savings in 2009.

"We are also focused on improving our efficiencies. Since joining the board in August, I have already made multiple trips to Italy to focus on streamlining our manufacturing operations. We expect to announce modifications to our organizational structure in the coming weeks that we believe will result in substantial savings in 2009. In addition, we are beginning to make changes to our production processes that we believe will more fully utilize our manufacturing capacity, thus further reducing our cost of goods sold and G&A expense.

"Although we are focused on reducing expenses, we are conducting a top-down analysis of the business to ensure that our cuts will not be at the expense of top line sales, leading product designs or our reputation for quality and innovativeness in the market."

Jerry Collazo, the Company's Chief Financial Officer, further commented, "We have met with several of our business partners, including vendors and customers, in an effort to renew and strengthen these relationships. For example, we are working with our vendors to improve our purchasing terms and are working with our existing manufacturing customers to better understand how we can service their needs and perhaps provide additional manufacturing services. Finally, we have commenced a new sales initiative. We are sending our sales managers into the field to visit all of our customers and independent sales representatives regularly in order to better connect with customers and help them to better market and sell our products. We believe that we will begin to see dividends from these efforts in the fourth quarter, notwithstanding the downturn in the economy."

Concluding, Stone Douglass added, "Notwithstanding these efforts, we absolutely expect to face challenges in the market. As you know, retail sales in general are down substantially compared to last year. We expect to continue to feel pressure on our sales and collections as a result. However, given the strength of our brand, quality of our products and recent initiatives to improve sales and control costs, we remain optimistic about our future prospects."

Investor Conference Call

We invite you to join us for an investor conference call on Monday, November 17, 2008 at 2:00 p.m. Pacific time. The dial-in number for the call in North America is 1-866-543-6407 and 1-617-213-8898 for international callers. The participant pass code is 40910306. The call also will be webcast live on the Internet and can be accessed by logging onto www.orangetwentyone.com.

The webcast will be archived on the Company's website for at least 60 days following the call. An audio replay of the conference call will be available for seven days beginning approximately two hours after the completion of the call on November 17, 2008. The audio replay dial-in number for North America is 1-888-286-8010 and 1-617-801-6888 for international callers. The replay pass code is 20042680.

About Orange 21 Inc.
Orange 21 designs, develops, markets and produces premium products for the action sport and youth lifestyle markets. Orange 21's primary brand, Spy Optic(TM), manufactures sunglasses and goggles targeted toward the action sports and youth lifestyle markets.

Shop Surfeyes.com for the biggest and best collection of Spy Eyewear in the world. Selling Online since 1989.

- Surfeyes.com

DEAN SURVIVES THE SINKING OF THE TINNIE IN OZ

nospam@example.com (Surfeyes) — Mon, 10 Nov 2008 14:15:00 -0500

DEAN SURVIVES THE SINKING OF THE TINNIE IN OZ
An Unexpected Mishap Dean Lives to Share the Story

Spy’s Dean Morrison decided to take some time off the World Championship Tour to take care of some ailing injuries he had acquired. In September, Dr. Warren Krammer, the renowned surgeon who works with surfing’s top professionals, operated on Dean's hip and knee.

It’s been three months of rehabilitation after his surgeries and for those who know Dean he’s not the type who can sit for long. He gets bored quick and the next thing you know, he’s off and running somewhere. On a typical day, he’s surfing for six hours. He is like the ultimate surf grom. He never wants to leave the water. Since surfing has been out of the question temporarily, Dean decided to come up with other mischievous fun…

With that being said Dean is off to the nearest boat dealership to buy a small fishing boat, what the Australians call a "tinnie." Next on his agenda is to grab a few friends and head up the coast from Coolangatta to the Great Barrier Reef to go fishing and ocean exploring.

Dean, Paul Fisher, the Harrington twins Dean and Shaun and Darren Scott were on their way headed up the coast to break in the new tinnie. The car was loaded with five bored and anxious surfers, fishing gear and the proper Australian beverages. The crew was in for some good times, but little did they know what could happen.

Once they arrived at Hamilton Island (October 12th), camp was set up and the fun began. After about three days of unsuccessful fishing, the beer tasted better than ever and the stories were non-stop entertainment. Dingo (Dean Morrrison) then decides to appoint Hazza (Dean Harrington) to be in charge of the outboard motor.

All on board, Hazza full throttles the motor, causing Fisher to scream at Hazza to slow down. A novice at boating, Hazza immediately slowed down the boat causing the wake to violently crash at the boat. The large wake had spilled into the boat putting the crew in an unexpected predicament.

Now in the middle of the ocean, by the Great Barrier Reef, known to have an over abundance of shark life, the tinnie was beginning to sink. Cell phones and everything on board were sinking to the bottom of the ocean. The boat had flipped and now Dean and the guys were drifting at sea. At the beginning it was funny, but then the night was approaching and there were no response to the flares that were set off earlier. Panic and concern had begun to set into their minds.

They were about 2.5 miles from land and they knew it was time to swim if they were going to have any chance to make it to land before night fall. With the strong open ocean currents the swim was much more difficult than they had anticipated. It was now completely dark and they couldn’t see any land. They swam for about two hours and it was just their luck they had finally reached land. They had no idea where they were. Dingo and Fisher were excited that they had made it. Screams and shouts filled the night air. Then it just came to them that they were missing the others.

Now in search of the others and looking for help there was no one to be found on the deserted island. In the distance, Dingo and Fisher heard some noises, which ended up being the others. The current had taken them to another place on the deserted island. Cold and bothered by the biting sand flies they continued to search for help. They realized that they needed to call it night and sleep near an outhouse that was built on concrete flooring. Cold and exhausted they decided to sleep huddled together to help keep warm.

Unable to sleep they woke up early the next morning and it was in the morning that Dingo came across a six foot black snake. After the snake encounter, they all realized that the island had nothing to relieve their situation. So they decided to swim to a nearby island that was visible on the horizon.

Once in the water after about 30 minutes of swimming they came across super strong currents and massive whirlpools. They all struggled just staying afloat, and luckily saw a pontoon boat. They began screaming and yelling to catch the attention of the fisherman. The wide-eyed fisherman was in such shock seeing the guys adrift in the middle of the ocean.

On their ride back to Hamilton Island, they told their tinnie story to the fisherman. The fisherman then tells them it was Tiger Shark breeding season and that the beaches have been closed due to recent croc sightings.

Lucky for them they had survived the adventure of sinking the tinnie in the middle of the South Pacific.

SPY’S INTERVIEW WITH DEAN AFTER HIS EPISODE

S: Dean, we’re glad you’re around to tell the story. It sounds like you will have a great story to tell your kids and grand kids later on.

D: Yeah, thanks mate. (sigh) That was gnarly. We wanted to get away and do something different. We all wanted to go somewhere, so we thought this would be a good idea. It was suppose to be flat, so my mates and I figured that this would be fun. Drink piss (beer), fish and camp.

S: Funny how things turn out…when you saw your new tinnie get flooded what was going through your mind?

D: I thought it was funny. I didn't realize that we couldn't flip it back over. We were in an area where people go, so I wasn't too worried about not getting help. But when the sun started to go down, I realized that we needed to get back to land and we were going to have to swim.

S: You just had surgery how worried were you about not being able to make it back?

D: That thought never came to mind. I was thinking that we just needed to get there before dark or we would get lost at sea. I have been going through rehabilitation so I feel pretty good right now. I am not a 100% but I do feel a lot better.

S: So you slept by a toilet and cuddled with men? Haha

D: Yeah. It was horrible. (laughs) The smell was so bad and we were all freezing and wet. The whole time I was wishing I was with my girl Alana. Safe, dry and warm! I really didn't sleep much. My mind would not shut down. I didn't think I was going to die, but being in a situation like that you really begin to think about your life, family and friends.

S: Weren't you worried about sharks during all the swimming?

D: Yeah I was. But if I saw one I would have used my friends as protection. (laughs) We really didn't have a choice. There were no options for us when the tinnie sank. When we decided to go to the other island we were so concerned about getting off that island it never crossed my mind. We just knew that if we stayed at that island it could be a long time until we got help. We all just wanted the trip to end.

S: So will you ever get another tinnie and invite the Hazza's?

D: (laugh) Yeah for sure mate. They are all time. Maybe next time I will make them pay for the boat. (laughs) It's good fun to have adventure in your life.

S: Well we’re glad you’re back, safe and in good spirits. It will be good to see you in the water again. I guess it's not too much longer, your surfing Pipe right?

D: Yeah, hopefully not too much longer. I plan to surf Pipe if I am healthy enough too. I love going to Hawaii. It's a great place to be. Good waves and all my mates are there so it will be good fun.

S: Thanks Dean for your time and good luck in Hawaii. Stay away from tinnies for a while!

D: Cheers

Shop Surfeyes.com for the biggest and best collection of Spy Eyewear in the world. Selling Online since 1989.

- Surfeyes.com