Spy Boot Campers, Athletes and Industry Friends Enjoy Week-Long Experience of a Lifetime

nospam@example.com (Surfeyes) — Thu, 20 Aug 2009 20:14:12 -0400

Spy Boot Campers, Athletes and Industry Friends Enjoy Week-Long Experience of a Lifetime

Carlsbad, CA, - -(Surfeyes.com)- Spy Optic, Inc., a leading action sports eyewear brand, hosted seven grand prize winners from retail stores all across the US and Canada (including one online consumer winner) for a week long action-packed experience to share with Spy elite action sports athletes in their respected environments.

"Boot Camp is one of the most amazing times here at Spy. Not only do we get to live alongside the winners in a dream world for a week, we also get the opportunity to bond with the hardworking people who truly affect the growth and stability of our industry on a daily basis," said Kristin Kolenic, Spy Optic Marketing Manager.

The Spy Boot Campers had six days and six nights of pure fun. Here is a brief recap of the week's events.

Day 1, July 31, 2009, kicked off with "the party" of X Games 15, with Monster Energy at Rob Dyrdek's Fantasy Factory in Los Angeles.

Day 2 Boot Campers at X Games 15 received behind-the-scenes VIP treatment at the Home Depot Center watching Street Skate finals, BMX, X-Men Motocross and Freestyle Motocross.

Day 3 was a beach day at Tamarack, Carlsbad, soaking up the scene, BBQ and into the wee hours of the night pool party with the Spy crew.

Day 4 the winners rode motocross with seven-time supercross champion Jeremy McGrath at Pala Raceway while Fuel TV captured the action for bragging rights.

Day 5 was spent riding waves with Surf Diva in La Jolla. Spy surfers Mike Losness, Luke Davis and Kanoa Igarashi came down to shred and help for the day.

Day 6 the Boot Campers went wakeboarding with Spy wakeboarder Melissa Marquardt behind the Liquid Force boat at the Carlsbad Lagoon. They met the entire staff at Spy Optic headquarters in Carlsbad and Transworld Media hosted the official Spy Boot Camp award ceremony in their backyard offices with a BBQ, Ball Park frank dogs and Kona beer fest. To top it all off the winners were treated to go-kart racing at K1 Speedway.

"I got the real behind-the-scenes experience. It's cool to see face behind the brand. It's very much an inclusive family," said Ryan Cameron, Jack Surfboards, Corona Del Mar, CA.

"It exceeded my expectations. Being actually a part of this entire week has been out of this world. When I landed in Los Angeles, I thought Ashton was going to jump out and I was about to be Punk'd!," said Cassie Hudson, Mainland Skate & Surf, Concord, CA.

"This experience solidifies the fact that this is the industry I want to be in. I'm making the right choice working at a shop. You don't have to wear a suit everyday to make a buck," said Matty O'Connell, SpareParts, Regina, SK, Canada.

Special thanks to the 7th Annual Spy Boot Camp Contest partners Fuel TV, Monster Energy, Liquid Force, Plan B, KTM, Ogio, Omatic, Vestal, Skullcandy, Sanuk, Silver, Surf Diva, No Fear MX and industry friends for making this year a truly remarkable experience for all.

Winter Boot Camp 2010 anyone? Stay tuned...

For the complete event report, please click here.

ABOUT SPY OPTIC, INC.
Spy Optic, Inc. designs, develops and sells premium eyewear products for the youth lifestyle market within action sports, fashion, music, and entertainment sectors. Spy's principal products, sunglasses and goggles, target the action sports market, including surfing, skateboarding, snowboarding, motorsports, and wakeboarding and skiing. Spy's innovative proprietary products utilize high-quality materials, handcrafted manufacturing processes and engineered optical lens technology to convey premium quality, contemporary style, and progressive design. Spy Optic, Inc. is a wholly-owned subsidiary of Orange 21 Inc. (NASDAQ:ORNG). Please visit www.spyoptic.com or contact info@spyoptic.com for inquiries.

Spy Optic, Inc. Partners With Iconic Nascar Driver Dale Earnhardt Jr

nospam@example.com (Surfeyes) — Tue, 09 Jun 2009 12:35:54 -0400

Spy Optic, Inc. Partners With Iconic Nascar Driver Dale Earnhardt Jr
Launches His New Signature Sunglass—The “Dirty Mo”

Spy Dirty Mo Sunglasses

Carlsbad, CA — -(Surfeyes.com)- -Spy Optic, Inc. (“Spy”), a leading action sports eyewear brand announces its new partnership with professional motorsports driver Dale Earnhardt Jr.

“I am really excited about my new signature sunglass. With the Spy Dirty Mo, we are at the forefront of design with the look and feel. I am extremely happy with the result,” said Dale Earnhardt Jr. “I was introduced to Spy sunglasses through my friendship with driver Boris Said and since then it’s the only sunglass I wear. I like the way they look, the way they feel, and how Spy constantly evolves into something new.”

Dale Earnhardt Jr. is a world-renown driver with a highly successful career, earning more than $53 million in winnings and 18 victories including the 2004 Daytona 500. He has been selected by race fans six times as the winner of NASCAR’s “Most Popular Driver” award and consistently has appeared on Harris Interactive’s annual polling of America’s Top 10 Favorite Athletes.

“Spy Optic is thrilled to be working with Dale Earnhardt Jr., one of the most popular race car drivers of all time.” stated Stone Douglass, CEO of Spy Optic. “Dale is not only a great NASCAR driver, but a creative, intelligent entrepreneur with a great eye for style.”

Dale Earnhardt Jr. now joins Spy’s elite athlete roster, including legendary seven-time Supercross champion Jeremy McGrath, world-renown surfer Clay Marzo, Olympic snowboarder Todd Richards, popular snow skier Tom Wallisch and world-class wake boarder Parks Bonifay.

Named after his hometown Mooresville, North Carolina posse, the Spy Dirty Mo signature sunglass is designed for life in the passing lane. The Dirty Mo’s custom built frame is crafted from high quality Italian propionate material, featuring sleek and aggressive sport styling. The Dirty Mo features inset custom metal detailing, sturdy eight barrel stop hinges and 100% UVA, B and C sun protection in a shatter-resistant, optically correct polycarbonate lens. The Dirty Mo sunglass features a Dale Jr. signature pad print on the inside of the side temple.

The Spy Dirty Mo sunglass is hand-fabricated in Varese, Italy, by LEM S.r.l, a high quality sunglass and goggle manufacturer, which has crafted premium quality eyewear for Spy and other superior eyewear brands for over 15 years. LEM S.r.l. is a wholly-owned subsidiary of Orange 21 Inc., the parent company of Spy Optic.

The Dirty Mo is offered in five frame colors: grey crystal fade, brown stripe tortoise, matte black, shiny black, shiny white and also available with Spy’s premium Trident polarized lens technology. The manufacturer’s suggested retail price is $109.95 U.S. Dollars for non-polarized models and $149.95 U.S. Dollars for polarized models. The Dirty Mo is available for immediate purchase in stores at Sunglass Hut, Ron Jon Surf Shop, Sport Chalet and many fine Spy retailers as well as www.spyoptic.com.

For more information please visit www.Surfeyes.com

ABOUT SPY OPTIC, INC.
Spy Optic, Inc. designs, develops and sells premium eyewear products for the youth lifestyle market within action sports, fashion, music, and entertainment sectors. Spy’s principal products, sunglasses and goggles, target the action sports market, including surfing, skateboarding, snowboarding, motorsports, and wakeboarding and skiing. Spy’s innovative proprietary products utilize high-quality materials, handcrafted manufacturing processes and engineered optical lens technology to convey premium quality, contemporary style, and progressive design. Spy Optic, Inc. is a wholly-owned subsidiary of Orange 21 Inc. (NASDAQ:ORNG). Please visit www.spyoptic.com or contact info@spyoptic.com for inquiries.

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Spy Boot Campers, Athletes and Industry Friends Enjoy Week-Long Experience of a Lifetime

Spy Optic, Inc. Partners With Iconic Nascar Driver Dale Earnhardt Jr