Orange 21 Inc. Announces Changes to its Board of Directors

CARLSBAD, Calif., Aug 11, 2008 (BUSINESS WIRE) -- Orange 21 Inc. (NASDAQ:ORNG), a leading developer of brands that produce premium products for the action sports and youth lifestyle markets, today announced certain changes to its Board of Directors (the "Board").
Jeffrey Theodosakis, a member of the Board, informed Orange 21 Inc. (the "Company") that he would be resigning from the Board effective August 7, 2008 for personal reasons. On August 7, 2008, the Board appointed A. Stone Douglass to fill the vacancy created by Mr. Theodosakis' departure. As of the date of this press release, Mr. Douglass has not been appointed to a committee of the Board. In connection with his appointment to the Board, Mr. Douglass was granted options to purchase 15,000 shares of the Company's common stock under the Company's 2004 Stock Incentive Plan at a price per share of $3.23.

Mr. Douglass is currently President, Chief Executive Officer and Secretary, of Steakhouse Partners, Inc. which operates 23 full-service steakhouse restaurants located in seven states. Mr. Douglass is an experienced merchant banker and business management consultant. Mr. Douglass has over 30 years of experience in finance and managing public and private companies, including acting as director and/or interim chief executive officer of several companies. Mr. Douglass is a Managing Director of Compass Partners, L.L.C., a merchant bank specializing in restructuring activities. Additionally, Mr. Douglass is a director of Home Director, Inc., a structural wiring company.

From July 2002 to May 2003, Mr. Douglass was Chief Operating Officer of ACE Audiovisual, Inc., a commercial integrator of audiovisual products. From June 2001 to June 2002, Mr. Douglass was President of Inline Orthodontix, an orthodontic productions distribution company. From October 2000 to August 2001, Mr. Douglass was President and Chief Executive Officer of VisionAmerica, Inc. (AMEX: VISN), an optometric physicians practice management company. From August 1998 to May 2001, Mr. Douglass was also President and Chief Executive Officer of Apple Orthodontix, Inc. (AMEX: AOI), an orthodontic practice management company. Since August 2004, Mr. Douglass has served as Chairman of the Board of Directors and Chief Executive Officer of Neocork Technologies, Inc. In addition, Mr. Douglass has served as a director of John Forsyth, an apparel manufacturer, since February 2000. Mr. Douglass earned a Bachelor of Science degree in Business Management from Farleigh Dickinson University in 1970.

Mark Simo, the Company's Chief Executive Officer, commented, "We are saddened that Beaver Theodosakis will not be able to continue serving on our board. As one of our founders, Beaver has been instrumental in the development of Spy. We understand, however, that he has several current business demands that necessitate that he take a less demanding role at Spy at this time. Nevertheless, we expect Beaver will remain part of the Spy family and we look forward to continuing to have access to Beaver's brand and marketing knowledge and expertise." On Mr. Douglass' appointment, Mr. Simo said, "We are very pleased to welcome Stone to the Board. Stone is a well qualified and seasoned executive who can add value to the Board. We believe that Stone's experience will be an asset to the Company."

Mr. Douglass commented, "I am delighted to join Orange 21 Inc.'s Board of Directors and look forward to contributing to the growth of the Company."

About Orange 21 Inc.

Orange 21 designs, develops, markets and produces premium products for the action sport and youth lifestyle markets. Orange 21's primary brand, Spy Optic (TM), manufactures sunglasses and goggles targeted toward the action sports and youth lifestyle markets.

SOURCE: Orange 21 Inc.

- Surfeyes.com

Spy Dirty Mo Sunglasses - Takes the Checkered Flag in Sunglass Sales!

Dirty Mo Sunglasses - Dale Jr's Signature Model are blowing doors off the competition in sales of Spy Sunglasses. Since appearing on the scene less than 2 weeks ago as an early release of a 2009 Spy Optics Signature sunglass model, the Dirty Mo has been tearing up the sales floor just like Dale Jr at a NASCAR Winston Cup Race!

"We were the first to sell the Spy Dirty Mo in the USA, says Chris Riehl product manager at eyewear and sunglass superstore www.Surfeyes.com, and the DMP signature frame has been selling like hot cakes since the day it arrived. With no end in sight! It just gores to show you how loyal race car fans are a what a marketing machine Dale Earnhardt Jr continues to be, plus it is such a cool frame!"

The Dirty Mo Sunglasses come in three color ways, each with an option for Regular or Polarized Lenses and right now supplies are just Ok, with stock left in each, but that is sure to change by the end of the month.

You can Buy the Spy Dirty Dirty Mo Sunglasses online at Surfeyes.com.

- Surfeyes.com

Spy Dirty Mo Sunglasses - Dale Earnhardt Jr's Sunglasses!



Surfeyes.com is once again the first in the world to offer the Spy Dirty Mo Sunglass model by Spy Optics. This is the brand new signature sunglasses endorsed by Dale Earnhardt Jr himself and is also his signature sunglass frame.

Dale has been a big fan of Spy Optics ever since we reported on him hooking up our military boys with 70 pair of the new Spy Logan Sunglasses. (read full article here) Since that time Dale has been working with Spy Optics on the Dirty Mo Sunglass model and here we are today as the first place you can get your own pair of #88's signature shades.

Spy's Dirty Mo Sunglasses are the new signature frame from Dale Earnhardt Jr and Spy Optics. This bad ass frame is the official gear of the DMP (Dirty Mo Posse) and is endorsed by number 88 himself. This flat out hot rod of a sunglass has an injection molded frame and double barrel hinges and polarized and regular lens choices so you can stay out on the track longer.

If your down with the DMP get yourself the Spy Dirty Mo Sunglasses and remember... SHAKE AND BAKE BABBY!

Check out Dales webiste..

If your a big fan of Dale and you wanna support the Dirty Mo Posse you can order your own Spy Dirty Mo Sunglasses online at Surfeyes.com

- Surfeyes.com

THE NEXT GENERATION OF SURFERS: SPOTLIGHT ON RISING SUPERSTAR KANOA IGARASHI




As told by Spy Optic Surf Segment Manager John Oda

Things have changed since I was a kid. With computer technology, internet access, high tech video games, and high-def TV, more kids have a fast-paced super-complex lifestyle. There is a new breed of superstardom within the growing sphere of action sports. The Tony Hawks and Kelly Slaters of the future are constantly emerging.

“Who is the next great one?” seems to be a common question of every young generation. It's like a feeding frenzy, a growing epidemic. Kids are different today because they are more driven than before as now fame and success are more exposed than ever.

Who doesn't want to be a superstar? We all have dreamt about it but now it's more available and even more youthful than ever.

I have been fortunate enough to see the growth of Clay Marzo, John John Florence, Luke Davis and many others on the Spy Optic surf team. Many say that the parents are pushing their kids too fast and too much, that they're being "soccer parents" and living vicariously through their kids. In my experience, if there is a wrong or something to blame it's the competitive times we live in. These kids want for themsleves it badly.

Now emerges another and even younger generation of groms. The one I have my eye on is Kanoa Igarashi. He's a second-generation Japanese transplant who resides in Huntington Beach, California. Ten-year old Kanoa stands about four and a half feet tall. He is a driven young grom with a great personality who has the passion and motivation for success. Kanoa goes to school like most kids, but goes above and beyond by attending Japanese school as well. He is bilingual, and keeps his Japanese roots alive by attending the extra schooling. After all his classes, he surfs and competes in contests. He loves contests and loves competing more than anything. I followed Kanoa around on a pretty typical weekend to see what he does and how he creates his own formula for success:

Saturday May 31, 2008
Rip Curl Grom Search.
Pacific Beach, San Diego, CA

Kanoa is the reigning champion at this event. He won the twelve and under age division at only nine years old in 2007.

The Igarashi's leave home at 5am to get the contest early so that Kanoa can free surf before his heat to feel out the conditions in Pacific Beach. They have a two hour drive to get to the contest site.

The surf is at best three feet on the face and weak in power. Kanoa breezes through his early heats making it easily into the finals of the twelve and under division. With the tide dropping, the waves get inconsistent for the final. Kanoa gets one decent wave but fails to find another good backup and falls short of a repeat, getting 4th place in the 12 and under division. From the start of his day, thirteen hours later he's home in bed resting for his next contest the following day.

Sunday June 1, 2008
Big Day Out presented by Jack's and Oakley
9th street Huntington Beach CA

It’s another early morning for the Igarashi family. They arrive at the beach at 6am to sign up and get in a free surf to warm up before heats. Kanoa's on another good run, making two finals for this event (Mini Groms 10 and under and the Boys 14 and under divisions).

His first final is the Mini grom division, where one of the finalists that Kanoa has to surf against is his five year old brother Keanu. In this division, most of the kids can barely surf or even make it to the outside where the waves are breaking. It's not that the other kids in that division are bad; it's just that Kanoa is that good. Kanoa wins without any problems at all.

The next division is going to be harder for him. It's the Boys division (14-year-olds and under). Kanoa finds a couple of waves that break from the outside and rips his way into the shore break, winning that division. Not a bad day for him with two finals and two wins. He leaves with more prizes than any kid would ever know what to do with.

This is typical weekend for Kanoa Igarashi and many other surfer groms that have this level of drive. This is their joy not their sacrifice. This is their lifestyle and their playground built by ambitious kids who are destined for success.

JO: Do you really like doing this many contests? Why?
KI: Yeah. I like doing them to see how good I can do. It's so fun!

JO: So if you lose or didn’t win, would you want to do as many contests as you are doing now?
KI: Heck no. (laughter) If I surf well and don't win it's OK because I was happy with the way I surfed and that's all the matters to me. I only get mad when I don't surf well.

JO: So what are you going to do now that this contest is over? Are going to surf again today?
KI: No. I want to invite my friend to eat dinner with me at Wahoo's or California Pizza Kitchen and go to bed early and get ready for tomorrow. Where should I eat?

JO: What’s going on tomorrow? What are you planning to do next week?
KI: I am going to Lowers after school to meet my coach to surf and train for the NSSA Nationals. I really want to do well at that contest. It would be nice to get good results there because it's a contest with all the best kids from the US and Hawaii. I also want to do the HB Surf series next weekend.

JO: Any last words before we part ways?
KI: When do I get to meet Dean Morrison? (laughter)

JO: I admire these groms who are on the path of fulfilling their dreams. Who can blame them? What would you rather do; surf all day or sit behind a desk and have someone boss you around all the time? How about even worse, wondering if you could have ever succeeded in what you had once desired and daydreaming of what it would have been like if you had only tried?

It's not ours to stop them from trying or to tell them it's not right to do this because we did not have that desire or opportunity for ourselves. It's our job to help them be all they can be, to encourage them, to guide them, to slow them down at times and to teach them that it is a long distance race not a sprint. Remind them to enjoy it all—the wins, the successes and to learn from the losses and short comings. It all can be fun with the right mindset and we can learn from them as well.

- Surfeyes.com