Arnette names john swenson western regional sales manager

los angeles, ca (april 19, 2005) - arnette announces the appointment of john swenson to western regional sales manager. Swenson will be responsible for managing the arnette west side rep force. His region will cover california to colorado.

Swenson has over 15 years of experience in the action sports industry and comes to arnette from pro-lite international where he was the president and ceo. He also has vast experience on the retail side as the owner of his own surf shop.

"I am thrilled to be a part of the arnette team. Arnette is going through an exciting transformation in terms of product design and marketing of the brand. I'm very fortunate to be joining the company at such an opportune time" said swenson. "And, i look forward to working with all of our dealers as well."

Mark einhaus, arnette director of sales said, "it's great to have john on board. His years of industry and sales management experience will be important elements as we take the western region to the next level. His skill sets and account relationships will be invaluable to both arnette and the western regional team."

John is an avid surfer and snowboarder and resides in north county san diego with his 4 year old son who is already a little ripper!

-Surfeyes.com

Arnette BBQ Bus Tour!

San Diego, CA (July 5, 2006)

The arnette So Cal
Summer Tour Bus powered by Maverick Records will run through mid-September and
offer fans the chance to meet their favorite Arnette professional action
sports. The Arnette squad is hitting
the streets of So Cal to embark on Arnette BBQ Bus Tour ’06! Mark your
calendar and join the Arnette crew for an
afternoon of food, fun and general mayhem.

Dates: Locations:

July
7, 2006 Val Surf , Valley Village, CA
July 14, 2006 I.G. Boarding Shop, Simi
Valley, CA
July 21, 2006 E.T. Surf Shop, Hermosa Beach, CA
July 28, 2006
Huntington Surf and Sport, Bella Terra, CA
August 4, 2006 Katin Surf Shop,
Seal Beach, CA
August 11, 2006 Surfside Sports, Newport Beach, CA
August
18, 2006 Jacks Surfboards, Dana Point, CA
August 25, 2006 SurfRide Oceanside,
CA
September 1, 2006 Pacific Drive, Pacific Beach, CA

Time: 11am – 2pm
or until the food runs out!

Free Food!
Prizes and
Giveaways
Athlete appearances at select locations

For more info
visit…
HYPERLINK www.arnette.com


About Arnette

Founded in
1992, Arnette quickly became the
leader in action sport and youth lifestyle eyewear. Arnette is dedicated to
progressive design, maximum functionality and unparalleled quality. Supported by
a powerful roster of athletes such as Bruce Irons, Sanoe Lake, Willy Santos and
Scott Byerly, Arnette continues to be
the leading choice in core sports eyewear.

We live for epic days. We
quest for Empty Barrels, Clean Rails, and First Descents. We are driven by
individuality and the passion to create.

For more information about
Arnette please contact Joe
Freitag at (858) 433-0386

-Surfeyes.com

Womens Arnette's: The arnette brand has always
represented the lifestyle of those that love the thrill of challenge and the
feeling of the wind and the sun on their skin. And it is to these estreme sports
lovers, but also to the metropolitan surfers, that arnette dedicates her new
collection: Lightweight, wrapping eyeglasses of an alternative design.
A
collection dedicated also to the young women that love living life on the edge
of emotions, without giving up their femininity, with softer but still
sportingly styled models.
New models in metal and plastic
(in highest quality grimalid, a resistent and anti-scratch material). Round and
sportingly styled models, shock and scratch resistent for a perfect vision under
any condition. The hinges always have an internal screw, or are spring- or
fitting hinges, to assure frontal continuity and a secure fit. The earsocks are
often in rubber for better adhesion; in metal models they are available in
hytrel - a material that, thanks to its versatility, proves to be easy to adjust
and shape - as well as in rubber, for an even greater range of colors.
The
lenses, multilayer anti-scratch, are in infrared polycarbonate, that filter uv
rays assuring 100% protection. The collection presents faded, soft and metalised
colors.

Arnette Matik 4034 Polarized & Designer Sunglasses:

The Arnette Matik 4034 model by Arnette optics continues to be a stand up
sunglass frame! With its curvy shape and tapered arms the Matik provides full
wrap protection while its wide wings deliver classic Arnette coolness to the
wearer! The Matik AN4034 comes with polycarbonate lenses that are scratch &
impact-resistant while providing 100% UV protection. If you need a cool pair of
sun wear shades let the Matik stand up and be the one for you! Arnette Matik
designer sunglasses!

Arnette 3034 Polarized & Designer Sunglasses:

The Arnette model 3034 by Arnette Optics is a high quality optical sunglass with
multi-coated, polycarbonate lenses. The polycarbonate lenses are scratch &
impact-resistant & provide 100% UV protection. On the 3034 sunglass model
the lenses just hang from the beautiful all metal frame! The Arnette 3034
eyewear model has a slim metal frame with aviator lenses, flex hinges and
flexible hytrel temple tips for warm comfort. You will appreciate the quality of
the Arnette 3034 sunglasses as soon as you slip these Sunnies on!

Arnette Trinidad 3044 Polarized & Designer Sunglasses:

The Arnette Trinadad 3044 is a hot new large frame sunglass by Arnette optics.
The Trinidad AN3044 comes with polycarbonate lenses that are scratch & impact-resistant while providing 100% UV protection. The full wrap frame and
large eye sheild lenses provide full protection from the sun and the elements
and has the cool Arnette wings logo running down the beefy arms. Add the Arnette
Trinidad designer sunglass to your collection and you wont be disappointed.
Arnette 3044 designer sunglasses!

- Surfeyes.com